Color

#268bdf

#268bdf
hex#268bdf
rgbrgb(38, 139, 223)
hslhsl(207, 74%, 51%)
oklchoklch(0.622 0.155 249)
Closest name: Blue Jay (#5588dd)Relative luminance 0.2421

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#df7926

#26dfd5 · #262fdf

#df268b · #8bdf26

Split-complementary

Open in tool →

#df262f · #dfd526

#d526df · #df7926 · #2fdf26

Contrast

#268bdf as textRatioAAAA largeAAAFix
Aaon white
3.6:1failpassfail
  • AA: use #1d79c3 as the text (4.59:1)
  • AAA: use #165a92 as the text (7.21:1)
  • AA: or shift the background to #1f1f1f (4.58:1)
Aaon black
5.84:1passpassfail
  • AAA: use #459ce3 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #268bdf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#268bdf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #268bdf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #268bdf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/268bdf-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md