Color

#24401c

#24401c
hex#24401c
rgbrgb(36, 64, 28)
hslhsl(107, 39%, 18%)
oklchoklch(0.339 0.069 139)
Closest name: Myrtle (#21421e)Relative luminance 0.0413

Colors that go with #24401c

Denim, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#381c40

#36401c · #1c4026

#1c2440 · #401c24

Split-complementary

Open in tool →

#261c40 · #401c36

#1c3640 · #381c40 · #40261c

Contrast

#24401c as textRatioAAAA largeAAAFix
Aaon white
11.51:1passpasspassPasses AAA — no fix needed.
Aaon black
1.83:1failfailfail
  • AA: use #49833a as the text (4.59:1)
  • AAA: use #5da749 as the text (7.09:1)
  • AA: or shift the background to #a3a3a3 (4.56:1)
  • AAA: or shift the background to #cccccc (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #24401c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#24401c reads as dark, luxury, bold. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #24401c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #24401c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/24401c-a5bea2-7a4edf-1f2d22-eff1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md