Color

#243f4c

#243f4c
hex#243f4c
rgbrgb(36, 63, 76)
hslhsl(200, 36%, 22%)
oklchoklch(0.352 0.04 230.2)
Closest name: Cold and Dark (#154250)Relative luminance 0.0445

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4c3124

#244c46 · #242b4c

#4c243f · #3f4c24

Split-complementary

Open in tool →

#4c242b · #4c4624

#46244c · #4c3124 · #2b4c24

Contrast

#243f4c as textRatioAAAA largeAAAFix
Aaon white
11.11:1passpasspassPasses AAA — no fix needed.
Aaon black
1.89:1failfailfail
  • AA: use #467b95 as the text (4.53:1)
  • AAA: use #669cb7 as the text (7:1)
  • AA: or shift the background to #a6a6a6 (4.56:1)
  • AAA: or shift the background to #cfcfcf (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #243f4c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#243f4c reads as cool, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #243f4c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #243f4c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/243f4c-9cb2c4-df4e64-1f232d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md