Color

#23969a

#23969a
hex#23969a
rgbrgb(35, 150, 154)
hslhsl(182, 63%, 37%)
oklchoklch(0.615 0.096 198.5)
Closest name: Baltic (#279d9f)Relative luminance 0.245

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9a2723

#239a62 · #235a9a

#9a2396 · #969a23

Split-complementary

Open in tool →

#9a235a · #9a6223

#62239a · #9a2723 · #5a9a23

Contrast

#23969a as textRatioAAAA largeAAAFix
Aaon white
3.56:1failpassfail
  • AA: use #1e8285 as the text (4.58:1)
  • AAA: use #176164 as the text (7.17:1)
  • AA: or shift the background to #212121 (4.52:1)
Aaon black
5.9:1passpassfail
  • AAA: use #27a6aa as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #23969a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#23969a reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #23969a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #23969a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/23969a-a2babe-d45990-1f272d-e9f1ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md