Color

#1d99bf

#1d99bf
hex#1d99bf
rgbrgb(29, 153, 191)
hslhsl(194, 74%, 43%)
oklchoklch(0.637 0.114 224.9)
Closest name: Blue Ocean (#009dc4)Relative luminance 0.2681

Colors that go with #1d99bf

Charcoal, Amber and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #1d99bf

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bf421d

#1dbf94 · #1d48bf

#bf1d99 · #99bf1d

Split-complementary

Open in tool →

#bf1d48 · #bf941d

#941dbf · #bf421d · #48bf1d

Contrast

#1d99bf as textRatioAAAA largeAAAFix
Aaon white
3.3:1failpassfail
  • AA: use #1880a0 as the text (4.53:1)
  • AAA: use #126078 as the text (7.07:1)
  • AA: or shift the background to #262626 (4.58:1)
Aaon black
6.36:1passpassfail
  • AAA: use #1ea4cc as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #1d99bf as the background.

Brands using this color

Fonts for this mood

#1d99bf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #1d99bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #1d99bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/1d99bf-9cb6c4-df4e72-1f242d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md