Color
#190af0
#190af0rgb(25, 10, 240)hsl(244, 92%, 49%)oklch(0.44 0.293 266.4)Colors that go with #190af0
Charcoal, Crimson and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #190af0: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with #190af0 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #190af0: 9 real palettes, including CVS's brand system and Procter & Gamble's brand system, as the accent.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #190af0: 4 real palettes, including Canva's brand system and Spotify's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #190af0: 5 real palettes, including Activision's brand system and Pixar's brand system, as the supporting colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #190af0: 6 real palettes, including Cargo's brand system and Readymag's brand system, as the lead colour.
Midnight Blue #191970
shipped9 real palettes, including Monzo's brand system and Sketch's brand system put Midnight Blue beside #190af0, as the lead colour.
Orange Red #ff4500
shippedOrange Red is paired with #190af0 in 7 real palettes, including Doordash's brand system and Monzo's brand system, as the lead colour.
Real palettes that use #190af0
Tints & shades
Harmonies
Contrast
| #190af0 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.96:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.34:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #190af0 as the background.
Brands using this color
- Activisionaccent · #0000ee · Δ1.688
- Alaska Airlinesaccent · #0000ee · Δ1.688
- BBCaccent · #0000ee · Δ1.688
- Binanceaccent · #0000ee · Δ1.688
- Bumblesecondary · #0000ee · Δ1.688
- Canvaaccent · #0000ee · Δ1.688
- Cargoaccent · #0000ee · Δ1.688
- CVSsecondary · #0000ee · Δ1.688
- Doordashaccent · #0000ee · Δ1.688
- Dropboxaccent · #0000ee · Δ1.688
- Dunkin'secondary · #0000ee · Δ1.688
- Four Seasonsaccent · #0000ee · Δ1.688
- Gucciaccent · #0000ee · Δ1.688
- Headspaceaccent · #0000ee · Δ1.688
- Instacartaccent · #0000ee · Δ1.688
- Jeepaccent · #0000ee · Δ1.688
- Kiaaccent · #0000ee · Δ1.688
- League of Legendssecondary · #0000ee · Δ1.688
- Lexussecondary · #0000ee · Δ1.688
- Mercedes-Benzaccent · #0000ee · Δ1.688
- Minecraftaccent · #0000ee · Δ1.688
- MongoDBaccent · #0000ee · Δ1.688
- Monzoaccent · #0000ee · Δ1.688
- Procter & Gamblesecondary · #0000ee · Δ1.688
- Readymagsecondary · #0000ee · Δ1.688
- Robinhoodsecondary · #0000ee · Δ1.688
- Rolexaccent · #0000ee · Δ1.688
- Samsungaccent · #0000ee · Δ1.688
- Sketchaccent · #0000ee · Δ1.688
- Snapchatsecondary · #0000ee · Δ1.688
- SpaceXsecondary · #0000ee · Δ1.688
- Spotifyaccent · #0000ee · Δ1.688
- Tescosecondary · #0000ee · Δ1.688
- Tim Hortonsaccent · #0000ee · Δ1.688
- Uberaccent · #0000ee · Δ1.688
Fonts for this mood
#190af0 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #190af0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/190af0-a39cc4-dfa24e-261f2d-e9edf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md