Lagoon
Open in tool →Turquoise and teal with a sand-yellow on white — shallow tropical water; the deep teal text is the reef.
Color
#17baad
#17baad
hex
#17baadrgb
rgb(23, 186, 173)hsl
hsl(175, 78%, 41%)oklch
oklch(0.711 0.122 185.9)Closest name: lightseagreen (#20b2aa)Relative luminance 0.3832
Colors that go with #17baad
Charcoal, Blue and Cornflower Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #17baad: softer than #000 and cool enough to feel like part of the same palette.
Blue #0000ff
shipped4 real palettes, including Canva's brand system and Unity's brand system put Blue beside #17baad, as the accent.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #17baad: 4 real palettes, including Canva's brand system and Blueprint, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #17baad in 4 real palettes, including Riot Games's brand system and Diner, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #17baad: 4 real palettes, including Open House and Peacock, as the lead colour.
Midnight Blue #191970
shipped7 real palettes, including Ford's brand system and Confluent's brand system put Midnight Blue beside #17baad, as the lead colour.
Mustard Yellow #ffdb58
shipped4 real palettes, including Crayon Box and Lido put Mustard Yellow beside #17baad, as the accent.
Pale Violet Red #db7093
complementaryPale Violet Red sits directly opposite #17baad on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #17baad
Tints & shades
Harmonies
Contrast
| #17baad as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.42:1 | fail | fail | fail | |
Aaon black | 8.66:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #17baad as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #17baad
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #17baad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/17baad-a2bdbe-d4599f-1f282d-e9f1ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md