# #17baad

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#17baad`
- RGB: rgb(23, 186, 173)
- HSL: hsl(175, 78%, 41%)
- OKLCH: oklch(0.711 0.122 185.9)
- Relative luminance: 0.3832
- Nearest named color: lightseagreen (#20b2aa, Δ 2.24) — https://brandsweets.com/colors/lightseagreen
- Moods: vivid
- Page: https://brandsweets.com/colors/17baad

## Tints & shades

- Tints (toward white): #1ad5c6, #25e4d4, #40e7da, #5cebdf, #77eee4, #8ef1e9, #a9f4ee, #c4f8f3, #dbfbf8, #f6fefd
- Shades (toward black): #15a89c, #139a8f, #11887e, #0f766d, #0d6861, #0b5650, #08443f, #06322e, #042422, #021211

## Harmonies

- Complementary: #ba1725
- Analogous: #17ba5b, #1776ba
- Triadic: #ad17ba, #baad17
- Split-complementary: #ba1776, #ba5b17
- Tetradic: #5b17ba, #ba1725, #76ba17

## Colors that go with #17baad

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #17baad: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lagoon (https://brandsweets.com/palettes/vivid#lagoon), N26 (https://brandsweets.com/colors/brands/n26-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including Canva's brand system and Unity's brand system put Blue beside #17baad, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Unity (https://brandsweets.com/colors/brands/unity-com), Spotify (https://brandsweets.com/colors/brands/spotify), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #17baad: 4 real palettes, including Canva's brand system and Blueprint, as the supporting colour. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Spotify (https://brandsweets.com/colors/brands/spotify), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #17baad in 4 real palettes, including Riot Games's brand system and Diner, as the supporting colour. Seen in: Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Diner (https://brandsweets.com/palettes/vivid#diner), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #17baad: 4 real palettes, including Open House and Peacock, as the lead colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Peacock (https://brandsweets.com/palettes/vivid#peacock), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Ford's brand system and Confluent's brand system put Midnight Blue beside #17baad, as the lead colour. Seen in: Ford (https://brandsweets.com/colors/brands/ford-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), SoFi (https://brandsweets.com/colors/brands/sofi-com). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 4 real palettes, including Crayon Box and Lido put Mustard Yellow beside #17baad, as the accent. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Lido (https://brandsweets.com/palettes/vivid#lido), Diner (https://brandsweets.com/palettes/vivid#diner), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice). — https://brandsweets.com/colors/mustard
- **Pale Violet Red** #db7093 [harmony: complementary] — Pale Violet Red sits directly opposite #17baad on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/palevioletred

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.42:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #10847a (4.56:1); AA: background → #3b3b3b (4.62:1); AAA: text → #0c645d (7.01:1); AAA: background → #1c1c1c (7.03:1)
- On black (#000000): 8.66:1 — AA pass, AA-large pass, AAA pass

## Curated palettes containing it

- **Lagoon** (ocean, vivid, light, summer) — #06b6d4, #14b8a6, #fde68a, #ffffff, #134e4a — Turquoise and teal with a sand-yellow on white — shallow tropical water; the deep teal text is the reef. — tool: https://brandsweets.com/palettes/new/06b6d4-14b8a6-fde68a-ffffff-134e4a — collection: https://brandsweets.com/palettes/ocean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/17baad-a2bdbe-d4599f-1f282d-e9f1ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#17baad" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.