Tabloid
Open in tool →Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product.
Color
#171111
#171111
hex
#171111rgb
rgb(23, 17, 17)hsl
hsl(0, 15%, 8%)oklch
oklch(0.185 0.01 18.1)Closest name: Dark Veil (#141311)Relative luminance 0.0062
Colors that go with #171111
Charcoal, Amber and Blue Violet lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #171111 without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #171111 in 7 real palettes, including Ember and Lemon Squeezy's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Blue Violet #8a2be2
shippedBlue Violet is paired with #171111 in 6 real palettes, including Klarna US's brand system and Neobank, as the accent — a combination designers have actually shipped, not a computed rotation.
Brown #a52a2a
shippedBrown is paired with #171111 in 4 real palettes, including Garnet and Velvet, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Burlywood #deb887
shippedBurlywood is paired with #171111 in 5 real palettes, including Coffee Bar and Velvet, as the accent — a combination designers have actually shipped, not a computed rotation.
Cadet Blue #5f9ea0
shippedCadet Blue is paired with #171111 in 9 real palettes, including Estate and Diner, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Champagne #f7e7ce
shippedChampagne is paired with #171111 in 7 real palettes, including Coffee Bar and Bramble, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Cobalt Blue #0047ab
shippedCobalt Blue is paired with #171111 in 4 real palettes, including Airtable's brand system and Ink & Paper, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #171111
Tints & shades
Harmonies
Contrast
| #171111 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 18.67:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.12:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #171111 as the background.
Brands using this color
- Anthropictext · #141413 · Δ1.162
- Runwayprimary · #141414 · Δ1.17
- Calmtext · #111111 · Δ1.26
- Klarna UStext · #111111 · Δ1.26
- PayPaltext · #111111 · Δ1.26
- Plaidtext · #111111 · Δ1.26
- PostHogtext · #111111 · Δ1.26
- Reddittext · #111111 · Δ1.26
- Remixtext · #111111 · Δ1.26
- Lemon Squeezytext · #121217 · Δ1.462
- Airtabletext · #161616 · Δ1.801
Palettes built around it
Neobank
Open in tool →Purple-and-lime is the challenger-bank uniform — high energy, and clearly not a legacy bank.
Atelier
Open in tool →Black on bone with a whisper of gold: the runway default that lets garments carry the color.
Estate
Open in tool →Bronze on charcoal signals premium listings; the silver accent handles secondary detail without adding color.
Ember
Open in tool →Flame orange on charcoal — the sports and energy palette; one accent yellow for stats and highlights.
Electric Lime
Open in tool →One neon on white with black type — lime-and-black is the neon that works in daylight; the orange is a second gear.
Graphite Mono
Open in tool →Five greys, no hue — the true monochrome; the accent is a lighter grey, so hierarchy comes from weight and size alone.
Ink Wash
Open in tool →Greys on near-black — the monochrome dark mode; keep everything a tint of white and the layout does the talking.
Fonts for this mood
#171111 reads as warm, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #171111
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #171111 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/171111-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md