Lido
Open in tool →Pool blue, watermelon and sun on white — the poolside summer set; the deep teal text keeps it from going juvenile.
Color
#12a5bf
#12a5bf
hex
#12a5bfrgb
rgb(18, 165, 191)hsl
hsl(189, 83%, 41%)oklch
oklch(0.665 0.115 214.6)Closest name: Blue Ocean (#009dc4)Relative luminance 0.308
Colors that go with #12a5bf
Charcoal, Orange Red and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #12a5bf: softer than #000 and cool enough to feel like part of the same palette.
Orange Red #ff4500
complementaryshippedOrange Red sits directly opposite #12a5bf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #12a5bf in 5 real palettes, including Beach Hut and Salesforce's brand system, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #12a5bf in 4 real palettes, including Diner and Riot Games's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #12a5bf: 7 real palettes, including Gopro's brand system and Coca-Cola's brand system, as the lead colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #12a5bf: 4 real palettes, including Figma's brand system and Venmo's brand system, as the accent.
Midnight Blue #191970
shipped10 real palettes, including Ford's brand system and SoFi's brand system put Midnight Blue beside #12a5bf, as the lead colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #12a5bf in 6 real palettes, including Confluent's brand system and Elastic's brand system, as the supporting colour.
Real palettes that use #12a5bf
Tints & shades
Harmonies
Contrast
| #12a5bf as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.93:1 | fail | fail | fail | |
Aaon black | 7.16:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #12a5bf as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#12a5bf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #12a5bf
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #12a5bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/12a5bf-a2b7be-df4e7e-1f252d-e9f1ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md