Color

#1297fd

#1297fd
hex#1297fd
rgbrgb(18, 151, 253)
hslhsl(206, 98%, 53%)
oklchoklch(0.665 0.182 249.7)
Closest name: Fresh Blue of Bel Air (#069af3)Relative luminance 0.2935

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fd7712

#12fded · #1221fd

#fd1297 · #97fd12

Split-complementary

Open in tool →

#fd1221 · #fded12

#ed12fd · #fd7712 · #21fd12

Contrast

#1297fd as textRatioAAAA largeAAAFix
Aaon white
3.06:1failpassfail
  • AA: use #0276cf as the text (4.67:1)
  • AAA: use #02599d as the text (7.2:1)
  • AA: or shift the background to #2b2b2b (4.63:1)
Aaon black
6.87:1passpassfail
  • AAA: use #1799fd as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #1297fd as the background.

Brands using this color

Fonts for this mood

#1297fd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #1297fd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #1297fd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/1297fd-9caec4-df4e56-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md