Coastal
Open in tool →Sea-teal, sky and sand — bright without shouting; works for travel, wellness, and anything near water.
Color
#102d38
#102d38
hex
#102d38rgb
rgb(16, 45, 56)hsl
hsl(196, 56%, 14%)oklch
oklch(0.28 0.04 225.9)Closest name: Black Box (#0f282f)Relative luminance 0.0227
Colors that go with #102d38
Charcoal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #102d38: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
split-complementshippedCrimson is a split-complement of #102d38: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Denim #1560bd
analogousshippedDenim is #102d38's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #102d38 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Teal #008080
analogousshippedTeal is #102d38's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Amber #ffbf00
shippedAmber is paired with #102d38 in 18 real palettes, including Beach Hut and McDonald's's brand system, as the supporting colour.
Blue #0000ff
shipped23 real palettes, including Monzo's brand system and Readymag's brand system put Blue beside #102d38, as the accent.
Blue Violet #8a2be2
shippedBlue Violet is paired with #102d38 in 6 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Real palettes that use #102d38
Tints & shades
Harmonies
Contrast
| #102d38 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 14.44:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.45:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #102d38 as the background.
Brands using this color
Palettes built around it
Lido
Open in tool →Pool blue, watermelon and sun on white — the poolside summer set; the deep teal text keeps it from going juvenile.
Beach Hut
Open in tool →Sea blue with sun-bleached yellow and a coral — striped-canvas summer, softened so it works on a screen.
Still Water
Open in tool →Dusty teal and mist with a sand accent — low chroma, low contrast between colours, high contrast for text: the recipe for calm.
Fonts for this mood
#102d38 reads as cool, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #102d38
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #102d38 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/102d38-9cb5c4-df4e6e-1f232d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md