Color

#072cd5

#072cd5
hex#072cd5
rgbrgb(7, 44, 213)
hslhsl(229, 94%, 43%)
oklchoklch(0.428 0.251 264.6)
Closest name: Brutally Blue (#0022dd)Relative luminance 0.0665

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d5af07

#0793d5 · #4807d5

#d5072c · #2cd507

Split-complementary

Open in tool →

#d54807 · #93d507

#d50793 · #d5af07 · #07d548

Contrast

#072cd5 as textRatioAAAA largeAAAFix
Aaon white
9.01:1passpasspassPasses AAA — no fix needed.
Aaon black
2.33:1failfailfail
  • AA: use #4868f9 as the text (4.62:1)
  • AAA: use #7991fb as the text (7.26:1)
  • AA: or shift the background to #b8b8b8 (4.54:1)
  • AAA: or shift the background to #e3e3e3 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #072cd5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#072cd5 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #072cd5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #072cd5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/072cd5-9c9fc4-df7e4e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md