Color

#072bf2

#072bf2
hex#072bf2
rgbrgb(7, 43, 242)
hslhsl(231, 94%, 49%)
oklchoklch(0.462 0.283 264.6)
Closest name: Blue Overdose (#0020ef)Relative luminance 0.0818

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f2cf07

#07a0f2 · #5a07f2

#f2072b · #2bf207

Split-complementary

Open in tool →

#f25a07 · #a0f207

#f207a0 · #f2cf07 · #07f25a

Contrast

#072bf2 as textRatioAAAA largeAAAFix
Aaon white
7.96:1passpasspassPasses AAA — no fix needed.
Aaon black
2.64:1failfailfail
  • AA: use #4d67f9 as the text (4.62:1)
  • AAA: use #798dfb as the text (7.02:1)
  • AA: or shift the background to #c4c4c4 (4.57:1)
  • AAA: or shift the background to #f2f2f2 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #072bf2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#072bf2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #072bf2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #072bf2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/072bf2-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md