Terminal
Open in tool →Green for success, blue for links, pink for emphasis — the dark-mode developer family, tuned to sit on near-black without glare.
Color
#071017
#071017
hex
#071017rgb
rgb(7, 16, 23)hsl
hsl(206, 53%, 6%)oklch
oklch(0.168 0.02 241.9)Closest name: Midnight Edition (#0c121b)Relative luminance 0.0048
Colors that go with #071017
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #071017 without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #071017 in 18 real palettes, including Lemon Squeezy's brand system and Ahrefs's brand system, as the lead colour.
Blue #0000ff
shipped21 real palettes, including Kia's brand system and native Cybersecurity's brand system put Blue beside #071017, as the accent.
Blue Violet #8a2be2
shippedBlue Violet is paired with #071017 in 10 real palettes, including Twitch's brand system and Neobank, as the lead colour.
Brown #a52a2a
shipped4 real palettes, including State Farm's brand system and Velvet put Brown beside #071017, as the supporting colour.
Burgundy #800020
shipped4 real palettes, including Mailchimp's brand system and Rare Beauty's brand system put Burgundy beside #071017, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #071017 in 5 real palettes, including Velvet and Coffee Bar, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #071017: 9 real palettes, including Estate and Arctic, as the supporting colour.
Real palettes that use #071017
Tints & shades
Harmonies
Contrast
| #071017 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 19.17:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.1:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #071017 as the background.
Brands using this color
- Hugging Faceprimary · #0b0f19 · Δ0.962
- Audibletext · #010e19 · Δ1.675
- Lineartext · #0d0e10 · Δ1.679
- Twitchtext · #0e0e10 · Δ1.785
- Olympicstext · #0d0d10 · Δ1.79
- Foot Lockerprimary · #0e1111 · Δ1.853
- Foot Lockertext · #0e1111 · Δ1.853
- Kiaprimary · #05141f · Δ1.951
- Kiatext · #05141f · Δ1.951
- Amazontext · #0f1111 · Δ1.978
Palettes built around it
Fonts for this mood
#071017 reads as cool, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #071017
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #071017 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/071017-9caec4-df4e56-1f212d-e9f1f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md