Color
#0440e7
#0440e7rgb(4, 64, 231)hsl(224, 97%, 46%)oklch(0.476 0.253 263.8)Colors that go with #0440e7
Charcoal, Crimson and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #0440e7: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with #0440e7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Amber #ffbf00
shippedAmber is paired with #0440e7 in 5 real palettes, including Walmart's brand system and Binance's brand system, as the accent.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #0440e7: 9 real palettes, including Qualcomm's brand system and Canva's brand system, as the supporting colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #0440e7: 10 real palettes, including Coursera's brand system and Cargo's brand system, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #0440e7: 5 real palettes, including MLB's brand system and 3M's brand system, as the supporting colour.
Medium Sea Green #3cb371
shippedMedium Sea Green is paired with #0440e7 in 6 real palettes, including Spotify's brand system and Unity's brand system, as the lead colour.
Midnight Blue #191970
shipped16 real palettes, including Penpot's brand system and MLB's brand system put Midnight Blue beside #0440e7, as the lead colour.
Real palettes that use #0440e7
Tints & shades
Harmonies
Contrast
| #0440e7 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.26:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.89:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0440e7 as the background.
Brands using this color
Fonts for this mood
#0440e7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #0440e7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/0440e7-9ca2c4-df724e-221f2d-e9eff1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md