Color

#004d80

#004d80
hex#004d80
rgbrgb(0, 77, 128)
hslhsl(204, 100%, 25%)
oklchoklch(0.409 0.107 246.8)
Closest name: Beyond the Sea (#005784)Relative luminance 0.0687

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#803300

#008073 · #000d80

#80004c · #4d8000

Split-complementary

Open in tool →

#80000d · #807300

#730080 · #803300 · #0d8000

Contrast

#004d80 as textRatioAAAA largeAAAFix
Aaon white
8.85:1passpasspassPasses AAA — no fix needed.
Aaon black
2.37:1failfailfail
  • AA: use #007acc as the text (4.66:1)
  • AAA: use #0099ff as the text (7:1)
  • AA: or shift the background to #bababa (4.56:1)
  • AAA: or shift the background to #e6e6e6 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #004d80 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#004d80 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #004d80
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #004d80 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/004d80-9cafc4-df4e5a-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md