Color

#00394d

#00394d
hex#00394d
rgbrgb(0, 57, 77)
hslhsl(196, 100%, 15%)
oklchoklch(0.322 0.063 228.9)
Closest name: Nordic Noir (#003344)Relative luminance 0.0346

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4d1400

#004d3b · #00124d

#4d0038 · #384d00

Split-complementary

Open in tool →

#4d0012 · #4d3b00

#3b004d · #4d1400 · #124d00

Contrast

#00394d as textRatioAAAA largeAAAFix
Aaon white
12.41:1passpasspassPasses AAA — no fix needed.
Aaon black
1.69:1failfailfail
  • AA: use #007fad as the text (4.64:1)
  • AAA: use #00a1db as the text (7.12:1)
  • AA: or shift the background to #9c9c9c (4.52:1)
  • AAA: or shift the background to #c4c4c4 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #00394d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#00394d reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #00394d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #00394d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/00394d-9cb5c4-df4e6e-1f232d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md