Brand gradient

Pinterest gradient

The gradient Pinterest's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#e40424 #dd0e0e #e60023

Open in the maker Pinterest colors →Full brand page →

Source: pinterest.com
Extracted: 2 September 2026
Version: 4

white text · worst 2.42:1 · fails

white 2.42 failsblack 2.21 failsbanding high

Hero and button

Hero background

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Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). L shifted −0.18 until the ink passes AA at the worst point (4.62:1).

white 4.62 AAblack 1.18 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #966a65 0%, #6f312b 50%, #32080e 100%)

tailwind v4

bg-linear-to-br/oklch from-[#966a65] via-[#6f312b] to-[#32080e]

Button / CTA

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ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. L shifted −0.06 so white ink passes AA on the surface and both states (worst 4.63:1).

white 5.13 AAblack 3.04 AA largebanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #dd001d 0%, #b8000a 100%)

tailwind v4

bg-linear-to-b/oklch from-[#dd001d] to-[#b8000a]

Variants

Tonal ramp

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white 2.42 failsblack 2.21 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #ff8178 0%, #e40424 50%, #910003 100%)

tailwind v4

bg-linear-to-br/oklch from-[#ff8178] via-[#e40424] to-[#910003]

Analogous

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Partner hue from the analogous rule at the source colour's lightness.

white 4.82 AAblack 4.30 AA largebanding high

css

linear-gradient(135deg in oklab, #e40424 0%, #da0480 100%)

tailwind v4

bg-linear-to-br/oklab from-[#e40424] to-[#da0480]

Complementary

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Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 4.11 AA largeblack 4.33 AA largebanding medium

css

linear-gradient(135deg in oklch shorter hue, #e40424 0%, #038a96 100%)

tailwind v4

bg-linear-to-br/oklch from-[#e40424] to-[#038a96]

Triadic

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Partner hue from the triadic rule at the source colour's lightness.

white 3.96 AA largeblack 4.33 AA largebanding medium

css

linear-gradient(135deg in oklab, #e40424 0%, #03942b 100%)

tailwind v4

bg-linear-to-br/oklab from-[#e40424] to-[#03942b]

Report — brand gradient

white ink: worst 2.42:1 at 0% (fails AA); black ink: worst 2.21:1 at 100% (fails AA) → use white text.
Neither ink passes AA at the worst point — treat as decorative or add a scrim (rgba(0,0,0,.35) typically lifts white ink past 4:1).
Banding high: ~9px bands at 1440px — add grain 18 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 2.42:1, black 2.21:1 */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #ff8178 0%, #e40424 50%, #910003 100%);
  /* hero — worst-case contrast: white 4.62:1 AA, black 1.18:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #966a65 0%, #6f312b 50%, #32080e 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 5.13:1 AA, black 3.04:1 AA-large */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #dd001d 0%, #b8000a 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #e81028 0%, #c7000d 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #d1000f 0%, #a90007 100%);
  --brand-gradient-button-ink: #ffffff;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#ff8178"/><stop offset="3.57%" stop-color="#fd7b72"/><stop offset="7.14%" stop-color="#fc756d"/><stop offset="10.71%" stop-color="#fa6f67"/><stop offset="14.29%" stop-color="#f86962"/><stop offset="17.86%" stop-color="#f6625c"/><stop offset="21.43%" stop-color="#f55c56"/><stop offset="25%" stop-color="#f35550"/><stop offset="28.57%" stop-color="#f14e4b"/><stop offset="32.14%" stop-color="#ef4645"/><stop offset="35.71%" stop-color="#ed3e3f"/><stop offset="39.29%" stop-color="#eb3539"/><stop offset="42.86%" stop-color="#e82a32"/><stop offset="46.43%" stop-color="#e61c2b"/><stop offset="50%" stop-color="#e40424"/><stop offset="53.57%" stop-color="#de0421"/><stop offset="57.14%" stop-color="#d8031f"/><stop offset="60.71%" stop-color="#d2031c"/><stop offset="64.29%" stop-color="#cc031a"/><stop offset="67.86%" stop-color="#c60217"/><stop offset="71.43%" stop-color="#c00215"/><stop offset="75%" stop-color="#ba0213"/><stop offset="78.57%" stop-color="#b40110"/><stop offset="82.14%" stop-color="#ae010e"/><stop offset="85.71%" stop-color="#a8010b"/><stop offset="89.29%" stop-color="#a20109"/><stop offset="92.86%" stop-color="#9c0007"/><stop offset="96.43%" stop-color="#970005"/><stop offset="100%" stop-color="#910003"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              1,
              0.506,
              0.471
            ],
            "hex": "#ff8178"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.894,
              0.016,
              0.141
            ],
            "hex": "#e40424"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.569,
              0,
              0.012
            ],
            "hex": "#910003"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #ff8178 0%, #e40424 50%, #910003 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 2.424,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 2.205,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.588,
              0.416,
              0.396
            ],
            "hex": "#966a65"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.435,
              0.192,
              0.169
            ],
            "hex": "#6f312b"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.196,
              0.031,
              0.055
            ],
            "hex": "#32080e"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #966a65 0%, #6f312b 50%, #32080e 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.619,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.177,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.867,
              0,
              0.114
            ],
            "hex": "#dd001d"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.722,
              0,
              0.039
            ],
            "hex": "#b8000a"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #dd001d 0%, #b8000a 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #e81028 0%, #c7000d 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #d1000f 0%, #a90007 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 5.132,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 3.042,
              "at": 1,
              "passesAA": false,
              "passesAALarge": true
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#e40424 #dd0e0e #e60023

mcpConnect your agent — Pinterest's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for pinterest-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Pinterest and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Pinterest. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md