Brand gradient

Linear gradient

The gradient Linear's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

Open in the makerLinear colors →Full brand page →developer tools / project management software
Extracted
Version
3
Verified from the live site at linear.app on 2 September 2026 (version 3).
Linear
white text · worst 2.36:1 · fails
white 2.36 failsblack 2.04 failsbanding high

Hero and button

Aa

Hero background

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Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). L shifted −0.18 until the ink passes AA at the worst point (4.66:1).

white 4.66 AAblack 1.17 failsbanding high
css
linear-gradient(135deg in oklch shorter hue, #6c7393 0%, #373e62 50%, #14142c 100%)
tailwind v4
bg-linear-to-br/oklch from-[#6c7393] via-[#373e62] to-[#14142c]
Aa

Button / CTA

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ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. L shifted −0.07 so white ink passes AA on the surface and both states (worst 4.70:1).

white 5.33 AAblack 2.79 failsbanding high
Get started
hover
active
label ink passes AA on all three
css
linear-gradient(180deg in oklch shorter hue, #5661c8 0%, #4249ad 100%)
tailwind v4
bg-linear-to-b/oklch from-[#5661c8] to-[#4249ad]

Variants

Aa
white 2.36 failsblack 2.04 failsbanding high
css
linear-gradient(135deg in oklch shorter hue, #92a3ff 0%, #5e6ad2 50%, #313396 100%)
tailwind v4
bg-linear-to-br/oklch from-[#92a3ff] via-[#5e6ad2] to-[#313396]
Aa

Partner hue from the analogous rule at the source colour's lightness.

white 4.45 AA largeblack 4.45 AA largebanding high
css
linear-gradient(135deg in oklab, #5e6ad2 0%, #427cab 100%)
tailwind v4
bg-linear-to-br/oklab from-[#5e6ad2] to-[#427cab]
Aa

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 179° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 4.49 AA largeblack 4.32 AA largebanding high
css
linear-gradient(135deg in oklch shorter hue, #5e6ad2 0%, #85763f 100%)
tailwind v4
bg-linear-to-br/oklch from-[#5e6ad2] to-[#85763f]
Aa

Partner hue from the triadic rule at the source colour's lightness.

white 4.65 AAblack 4.38 AA largebanding high
css
linear-gradient(135deg in oklab, #5e6ad2 0%, #b6563e 100%)
tailwind v4
bg-linear-to-br/oklab from-[#5e6ad2] to-[#b6563e]

Report — brand gradient

  • white ink: worst 2.36:1 at 0% (fails AA); black ink: worst 2.04:1 at 100% (fails AA) → use white text.
  • Neither ink passes AA at the worst point — treat as decorative or add a scrim (rgba(0,0,0,.35) typically lifts white ink past 4:1).
  • Banding high: ~13px bands at 1440px — add grain 26 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css
:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 2.36:1, black 2.04:1 */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #92a3ff 0%, #5e6ad2 50%, #313396 100%);
  /* hero — worst-case contrast: white 4.66:1 AA, black 1.17:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #6c7393 0%, #373e62 50%, #14142c 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 5.33:1 AA, black 2.79:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #5661c8 0%, #4249ad 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #5e6ad2 0%, #4952b7 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #4e58be 0%, #3a3fa3 100%);
  --brand-gradient-button-ink: #ffffff;
}
svg · brand gradient
<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#92a3ff"/><stop offset="3.57%" stop-color="#8e9ffc"/><stop offset="7.14%" stop-color="#8a9bf9"/><stop offset="10.71%" stop-color="#8697f5"/><stop offset="14.29%" stop-color="#8393f2"/><stop offset="17.86%" stop-color="#7f8fef"/><stop offset="21.43%" stop-color="#7b8aec"/><stop offset="25%" stop-color="#7786e8"/><stop offset="28.57%" stop-color="#7382e5"/><stop offset="32.14%" stop-color="#707ee2"/><stop offset="35.71%" stop-color="#6c7adf"/><stop offset="39.29%" stop-color="#6976dc"/><stop offset="42.86%" stop-color="#6572d8"/><stop offset="46.43%" stop-color="#616ed5"/><stop offset="50%" stop-color="#5e6ad2"/><stop offset="53.57%" stop-color="#5b66ce"/><stop offset="57.14%" stop-color="#5762c9"/><stop offset="60.71%" stop-color="#545ec5"/><stop offset="64.29%" stop-color="#505ac1"/><stop offset="67.86%" stop-color="#4d56bc"/><stop offset="71.43%" stop-color="#4a52b8"/><stop offset="75%" stop-color="#464fb4"/><stop offset="78.57%" stop-color="#434baf"/><stop offset="82.14%" stop-color="#4047ab"/><stop offset="85.71%" stop-color="#3d43a7"/><stop offset="89.29%" stop-color="#3a3fa3"/><stop offset="92.86%" stop-color="#373b9e"/><stop offset="96.43%" stop-color="#34379a"/><stop offset="100%" stop-color="#313396"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>
dtcg · tokens.json
{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.573,
              0.639,
              1
            ],
            "hex": "#92a3ff"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.369,
              0.416,
              0.824
            ],
            "hex": "#5e6ad2"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.192,
              0.2,
              0.588
            ],
            "hex": "#313396"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #92a3ff 0%, #5e6ad2 50%, #313396 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 2.358,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 2.045,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.424,
              0.451,
              0.576
            ],
            "hex": "#6c7393"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.216,
              0.243,
              0.384
            ],
            "hex": "#373e62"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.078,
              0.078,
              0.173
            ],
            "hex": "#14142c"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #6c7393 0%, #373e62 50%, #14142c 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.655,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.166,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.337,
              0.38,
              0.784
            ],
            "hex": "#5661c8"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.259,
              0.286,
              0.678
            ],
            "hex": "#4249ad"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #5661c8 0%, #4249ad 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #5e6ad2 0%, #4952b7 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #4e58be 0%, #3a3fa3 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 5.331,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 2.788,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

mcpConnect your agent — Linear's gradients on demand
live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp
claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp
try this prompt

brand_gradients for linear — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Linear and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Linear. Machine-readable: gradients.md