Brand color
Plaid Primary
#6f80b1rgb(111, 128, 177)hsl(225, 30%, 56%)oklch(0.606 0.078 269.3)Plaid Primary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 1 public brand that uses it and the palettes it appears in.
Colors that go with Plaid Primary
Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for Plaid Primary: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
complementaryshippedCopper sits directly opposite Plaid Primary on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with Plaid Primary — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Amber #ffbf00
shippedAmber is paired with Plaid Primary in 8 real palettes, including Beach Hut and Wired's brand system, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with Plaid Primary: 6 real palettes, including Fintech Trust and Hershey's's brand system, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with Plaid Primary in 8 real palettes, including Retro Pop and Marvel's brand system, as the lead colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with Plaid Primary: 7 real palettes, including Telegram's brand system and Astro's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with Plaid Primary: 13 real palettes, including Campus and American Express's brand system, as the lead colour.
Real palettes that use Plaid Primary
Tints & shades
Harmonies
Contrast
| Plaid Primary as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.89:1 | fail | pass | fail | |
Aaon black | 5.4:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Plaid Primary as the background.
Brands using this color
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #6f80b1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/6f80b1-9ca1c4-df754e-221f2d-e9eff1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md