Tequila Sunrise
Open in tool →Red through orange to yellow — the poured-drink gradient as flat tokens; use it left-to-right, never all at once.
Brand color
Paddle Primary
#fddd35
hex
#fddd35rgb
rgb(253, 221, 53)hsl
hsl(50, 98%, 60%)oklch
oklch(0.898 0.173 97.5)From Paddle brand colorsRelative luminance 0.7285
Paddle Primary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 11 public brands that use it and the palettes it appears in.
Colors that go with Paddle Primary
Charcoal, Cornflower Blue and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for Paddle Primary: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Cornflower Blue #6495ed
complementaryshippedCornflower Blue sits directly opposite Paddle Primary on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Deep Sky Blue #00bfff
split-complementshippedDeep Sky Blue is a split-complement of Paddle Primary: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Blue #0000ff
shipped4 real palettes, including Binance's brand system and Bumble's brand system put Blue beside Paddle Primary, as the accent.
Crimson #dc143c
shippedCrimson is paired with Paddle Primary in 8 real palettes, including Tequila Sunrise and Lay's's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with Paddle Primary: 7 real palettes, including Ikea's brand system and FIFA's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with Paddle Primary: 5 real palettes, including Miro's brand system and Star Wars's brand system, as the accent.
Orange Red #ff4500
shippedOrange Red is paired with Paddle Primary in 5 real palettes, including Streetwear and Google's brand system, as the lead colour.
Real palettes that use Paddle Primary
Tints & shades
Harmonies
Contrast
| Paddle Primary as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 1.35:1 | fail | fail | fail | |
Aaon black | 15.57:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Paddle Primary as the background.
Brands using this color
- Paddleprimary · #fddd35
- Miroprimary · #fbdb34 · Δ0.598
- Star Warsaccent · #fade4b · Δ1.14
- Ikeasecondary · #ffdb00 · Δ1.219
- Ikeaprimary · #fcdc04 · Δ1.276
- Mailchimpsecondary · #ffe01b · Δ1.33
- FIFAaccent · #ffdc4e · Δ1.602
- Prime Videoprimary · #ffd62c · Δ1.65
- Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantomsecondary · #ffd600 · Δ1.798
- Lay'sprimary · #fcd609 · Δ1.851
- LEGOsecondary · #ffd502 · Δ1.978
Palettes built around it
Fonts for this mood
Paddle Primary reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around Paddle Primary
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #fddd35 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/fddd35-c4c29c-4eacdf-292d1f-f1ece9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md