Color

#ff9970

#ff9970
hex#ff9970
rgbrgb(255, 153, 112)
hslhsl(17, 100%, 72%)
oklchoklch(0.78 0.135 42.4)
Closest name: Atomic Tangerine (#ff9966)Relative luminance 0.4521

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#70d7ff

#ff708f · #ffe070

#70ff99 · #9970ff

Split-complementary

Open in tool →

#70ffe0 · #708fff

#8fff70 · #70d7ff · #e070ff

Contrast

#ff9970 as textRatioAAAA largeAAAFix
Aaon white
2.09:1failfailfail
  • AA: use #d63d00 as the text (4.64:1)
  • AAA: use #a32e00 as the text (7.12:1)
  • AA: or shift the background to #454545 (4.59:1)
  • AAA: or shift the background to #262626 (7.24:1)
Aaon black
10.04:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ff9970 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ff9970 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ff9970
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ff9970 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ff9970-c4ac9c-62cbb6-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md