Color

#fe7472

#fe7472
hex#fe7472
rgbrgb(254, 116, 114)
hslhsl(1, 99%, 72%)
oklchoklch(0.723 0.169 23.1)
Closest name: Begonia (#fa6e79)Relative luminance 0.3478

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#71fcfe

#fe71b5 · #feba71

#71fe73 · #7371fe

Split-complementary

Open in tool →

#71feba · #71b5fe

#b5fe71 · #71fcfe · #ba71fe

Contrast

#fe7472 as textRatioAAAA largeAAAFix
Aaon white
2.64:1failfailfail
  • AA: use #e90501 as the text (4.68:1)
  • AAA: use #b20401 as the text (7.21:1)
  • AA: or shift the background to #363636 (4.58:1)
  • AAA: or shift the background to #121212 (7.1:1)
Aaon black
7.96:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fe7472 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#fe7472 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fe7472
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fe7472 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fe7472-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md