Color

#fe72ae

#fe72ae
hex#fe72ae
rgbrgb(254, 114, 174)
hslhsl(334, 99%, 72%)
oklchoklch(0.736 0.181 355.6)
Closest name: Dream Setting (#ff77bb)Relative luminance 0.3616

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#71fec1

#fe71f5 · #fe7a71

#aefe71 · #71aefe

Split-complementary

Open in tool →

#71fe7a · #71f5fe

#f5fe71 · #71fec1 · #7a71fe

Contrast

#fe72ae as textRatioAAAA largeAAAFix
Aaon white
2.55:1failfailfail
  • AA: use #e90166 as the text (4.51:1)
  • AAA: use #ad014b as the text (7.28:1)
  • AA: or shift the background to #383838 (4.6:1)
  • AAA: or shift the background to #171717 (7.03:1)
Aaon black
8.23:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fe72ae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fe72ae reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fe72ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fe72ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fe72ae-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md