Color

#7a71fe

#7a71fe
hex#7a71fe
rgbrgb(122, 113, 254)
hslhsl(244, 99%, 72%)
oklchoklch(0.63 0.203 281.7)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.231

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f5fe71

#71aefe · #c171fe

#fe7a71 · #71fe7a

Split-complementary

Open in tool →

#fec171 · #aefe71

#fe71ae · #f5fe71 · #71fec1

Contrast

#7a71fe as textRatioAAAA largeAAAFix
Aaon white
3.74:1failpassfail
  • AA: use #675dfe as the text (4.59:1)
  • AAA: use #382afe as the text (7.17:1)
  • AA: or shift the background to #1c1c1c (4.56:1)
Aaon black
5.62:1passpassfail
  • AAA: use #928afe as the text (7.29:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7a71fe as the background.

Brands using this color

Fonts for this mood

#7a71fe reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7a71fe
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7a71fe and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7a71fe-a39cc4-dfa24e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md