Cobalt Pop
Open in tool →One deep cobalt and one hot pink on white — a two-accent system for launches and campaign pages that need punch.
Color
#fe727b
#fe727b
hex
#fe727brgb
rgb(254, 114, 123)hsl
hsl(356, 99%, 72%)oklch
oklch(0.722 0.171 18.5)Closest name: Begonia (#fa6e79)Relative luminance 0.3454
Colors that go with #fe727b
Charcoal, Light Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Light Sea Green #20b2aa
complementaryshippedLight Sea Green sits directly opposite #fe727b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Mustard Yellow #ffdb58
shippedMustard Yellow is paired with #fe727b in 6 real palettes, including Lido and Crayon Box, as the accent — a combination designers have actually shipped, not a computed rotation.
Taupe #483c32
shippedTaupe is paired with #fe727b in 12 real palettes, including Crayon Box and Airbnb's brand system, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Medium Sea Green #3cb371
split-complementshippedMedium Sea Green is a split-complement of #fe727b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Burlywood #deb887
shippedBurlywood is paired with #fe727b in 3 real palettes, including Chalkboard and Polaroid, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Gold #ffd700
shippedGold is paired with #fe727b in 3 real palettes, including Night Market and Streetwear, as the accent — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #fe727b
Tints & shades
Harmonies
Contrast
| #fe727b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.66:1 | fail | fail | fail | |
Aaon black | 7.91:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fe727b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#fe727b reads as warm, vivid, light. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #fe727b
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #fe727b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/fe727b-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md