Color

#fd987c

#fd987c
hex#fd987c
rgbrgb(253, 152, 124)
hslhsl(13, 97%, 74%)
oklchoklch(0.778 0.128 36.3)
Closest name: Candy (#ff9b87)Relative luminance 0.4479

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7ce1fd

#fd7ca1 · #fdd97c

#7cfd98 · #987cfd

Split-complementary

Open in tool →

#7cfdd9 · #7ca1fd

#a1fd7c · #7ce1fd · #d97cfd

Contrast

#fd987c as textRatioAAAA largeAAAFix
Aaon white
2.11:1failfailfail
  • AA: use #dd3303 as the text (4.62:1)
  • AAA: use #a62603 as the text (7.24:1)
  • AA: or shift the background to #454545 (4.55:1)
  • AAA: or shift the background to #262626 (7.18:1)
Aaon black
9.96:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd987c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd987c reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd987c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd987c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd987c-c4a99c-62cbaf-2d281f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md