Color

#fd978c

#fd978c
hex#fd978c
rgbrgb(253, 151, 140)
hslhsl(6, 97%, 77%)
oklchoklch(0.78 0.124 26.8)
Closest name: Candy (#ff9b87)Relative luminance 0.4491

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8bf2fd

#fd8bb9 · #fdd08b

#8bfd97 · #978bfd

Split-complementary

Open in tool →

#8bfdd0 · #8bb9fd

#b9fd8b · #8bf2fd · #d08bfd

Contrast

#fd978c as textRatioAAAA largeAAAFix
Aaon white
2.1:1failfailfail
  • AA: use #e71a04 as the text (4.62:1)
  • AAA: use #b01403 as the text (7.12:1)
  • AA: or shift the background to #454545 (4.56:1)
  • AAA: or shift the background to #262626 (7.19:1)
Aaon black
9.98:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd978c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd978c reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd978c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd978c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd978c-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md