Color

#fd9712

#fd9712
hex#fd9712
rgbrgb(253, 151, 18)
hslhsl(34, 98%, 53%)
oklchoklch(0.766 0.171 63.4)
Closest name: darkorange (#ff8c00)Relative luminance 0.4306

Colors that go with #fd9712

Charcoal, Cornflower Blue and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1277fd

#fd2112 · #edfd12

#12fd97 · #9712fd

Split-complementary

Open in tool →

#12edfd · #2112fd

#12fd21 · #1277fd · #fd12ed

Contrast

#fd9712 as textRatioAAAA largeAAAFix
Aaon white
2.18:1failfailfail
  • AA: use #ac6202 as the text (4.66:1)
  • AAA: use #834b01 as the text (7.07:1)
  • AA: or shift the background to #424242 (4.6:1)
  • AAA: or shift the background to #242424 (7.1:1)
Aaon black
9.61:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd9712 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#fd9712 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd9712
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd9712 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd9712-c4b79c-62c2cb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md