Color

#fd9690

#fd9690
hex#fd9690
rgbrgb(253, 150, 144)
hslhsl(3, 96%, 78%)
oklchoklch(0.779 0.125 23.9)
Closest name: Candy (#ff9b87)Relative luminance 0.4471

Colors that go with #fd9690

Charcoal, Dark Turquoise and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#91f7fd

#fd91c2 · #fdcc91

#91fd96 · #9691fd

Split-complementary

Open in tool →

#91fdcc · #91c2fd

#c2fd91 · #91f7fd · #cc91fd

Contrast

#fd9690 as textRatioAAAA largeAAAFix
Aaon white
2.11:1failfailfail
  • AA: use #eb1005 as the text (4.56:1)
  • AAA: use #b40c04 as the text (7.01:1)
  • AA: or shift the background to #454545 (4.54:1)
  • AAA: or shift the background to #262626 (7.16:1)
Aaon black
9.94:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd9690 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd9690 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd9690
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd9690 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd9690-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md