Color

#fd9477

#fd9477
hex#fd9477
rgbrgb(253, 148, 119)
hslhsl(13, 97%, 73%)
oklchoklch(0.771 0.134 36.3)
Closest name: Candy (#ff9b87)Relative luminance 0.4339

Colors that go with #fd9477

Charcoal, Deep Sky Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #fd9477

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#77e0fd

#fd779d · #fdd777

#77fd94 · #9477fd

Split-complementary

Open in tool →

#77fdd7 · #779dfd

#9dfd77 · #77e0fd · #d777fd

Contrast

#fd9477 as textRatioAAAA largeAAAFix
Aaon white
2.17:1failfailfail
  • AA: use #dd3303 as the text (4.62:1)
  • AAA: use #a62603 as the text (7.24:1)
  • AA: or shift the background to #424242 (4.63:1)
  • AAA: or shift the background to #242424 (7.15:1)
Aaon black
9.68:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd9477 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd9477 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd9477
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd9477 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd9477-c4a99c-62cbaf-2d281f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md