Color

#fd935d

#fd935d
hex#fd935d
rgbrgb(253, 147, 93)
hslhsl(20, 98%, 68%)
oklchoklch(0.765 0.145 46.7)
Closest name: Atomic Tangerine (#ff9966)Relative luminance 0.4254

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5dc8fd

#fd5d78 · #fde35d

#5dfd93 · #935dfd

Split-complementary

Open in tool →

#5dfde3 · #5d78fd

#78fd5d · #5dc8fd · #e35dfd

Contrast

#fd935d as textRatioAAAA largeAAAFix
Aaon white
2.21:1failfailfail
  • AA: use #cf4602 as the text (4.64:1)
  • AAA: use #9d3502 as the text (7.13:1)
  • AA: or shift the background to #424242 (4.55:1)
  • AAA: or shift the background to #242424 (7.03:1)
Aaon black
9.51:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd935d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd935d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd935d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd935d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd935d-c4ae9c-62cbbb-2d2a1f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md