Color

#973402

#973402
hex#973402
rgbrgb(151, 52, 2)
hslhsl(20, 97%, 30%)
oklchoklch(0.464 0.142 40.7)
Closest name: Brick (#a03623)Relative luminance 0.0904

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#026597

#97021b · #977e02

#029734 · #340297

Split-complementary

Open in tool →

#02977e · #021b97

#1b9702 · #026597 · #7e0297

Contrast

#973402 as textRatioAAAA largeAAAFix
Aaon white
7.48:1passpasspassPasses AAA — no fix needed.
Aaon black
2.81:1failfailfail
  • AA: use #ce4703 as the text (4.53:1)
  • AAA: use #fc671d as the text (7.1:1)
  • AA: or shift the background to #c9c9c9 (4.52:1)
  • AAA: or shift the background to #fafafa (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #973402 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#973402 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #973402
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #973402 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/973402-c4ae9c-62cbbb-2d2a1f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md