Color

#fd9068

#fd9068
hex#fd9068
rgbrgb(253, 144, 104)
hslhsl(16, 97%, 70%)
oklchoklch(0.762 0.143 40.7)
Closest name: Atomic Tangerine (#ff9966)Relative luminance 0.4183

Colors that go with #fd9068

Charcoal, Deep Sky Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#68d5fd

#fd688b · #fdda68

#68fd90 · #9068fd

Split-complementary

Open in tool →

#68fdda · #688bfd

#8bfd68 · #68d5fd · #da68fd

Contrast

#fd9068 as textRatioAAAA largeAAAFix
Aaon white
2.24:1failfailfail
  • AA: use #d83c03 as the text (4.6:1)
  • AAA: use #a12d02 as the text (7.26:1)
  • AA: or shift the background to #404040 (4.62:1)
  • AAA: or shift the background to #212121 (7.18:1)
Aaon black
9.37:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd9068 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd9068 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd9068
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd9068 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd9068-c4ab9c-62cbb4-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md