Color

#fd72ba

#fd72ba
hex#fd72ba
rgbrgb(253, 114, 186)
hslhsl(329, 97%, 72%)
oklchoklch(0.739 0.185 350.3)
Closest name: Dream Setting (#ff77bb)Relative luminance 0.3646

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72fdb5

#fb72fd · #fd7275

#bafd72 · #72bafd

Split-complementary

Open in tool →

#75fd72 · #72fdfb

#fdfb72 · #72fdb5 · #7275fd

Contrast

#fd72ba as textRatioAAAA largeAAAFix
Aaon white
2.53:1failfailfail
  • AA: use #e20376 as the text (4.66:1)
  • AAA: use #ab035a as the text (7.26:1)
  • AA: or shift the background to #383838 (4.63:1)
  • AAA: or shift the background to #171717 (7.08:1)
Aaon black
8.29:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd72ba as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#fd72ba reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd72ba
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd72ba and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd72ba-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md