Color

#fd12a6

#fd12a6
hex#fd12a6
rgbrgb(253, 18, 166)
hslhsl(322, 98%, 53%)
oklchoklch(0.658 0.268 350.7)
Closest name: Big Bang Pink (#ff0099)Relative luminance 0.2407

Colors that go with #fd12a6

Tomato, Light Sea Green and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12fd68

#dd12fd · #fd1231

#a6fd12 · #12a6fd

Split-complementary

Open in tool →

#31fd12 · #12fddd

#fddd12 · #12fd68 · #1231fd

Contrast

#fd12a6 as textRatioAAAA largeAAAFix
Aaon white
3.61:1failpassfail
  • AA: use #de028e as the text (4.66:1)
  • AAA: use #ac026d as the text (7.04:1)
  • AA: or shift the background to #1f1f1f (4.56:1)
Aaon black
5.81:1passpassfail

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd12a6 as the background.

Brands using this color

Fonts for this mood

#fd12a6 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd12a6
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd12a6 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd12a6-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md