Color

#f980ed

#f980ed
hex#f980ed
rgbrgb(249, 128, 237)
hslhsl(306, 91%, 74%)
oklchoklch(0.772 0.195 331.1)
Closest name: violet (#ee82ee)Relative luminance 0.4169

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#80f98c

#c980f9 · #f980b1

#edf980 · #80edf9

Split-complementary

Open in tool →

#b1f980 · #80f9c9

#f9c980 · #80f98c · #80b1f9

Contrast

#f980ed as textRatioAAAA largeAAAFix
Aaon white
2.25:1failfailfail
  • AA: use #d10abd as the text (4.68:1)
  • AAA: use #a10891 as the text (7.1:1)
  • AA: or shift the background to #404040 (4.61:1)
  • AAA: or shift the background to #212121 (7.16:1)
Aaon black
9.34:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f980ed as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f980ed reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f980ed
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f980ed and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f980ed-c19fb9-8acb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md