Color

#f980d1

#f980d1
hex#f980d1
rgbrgb(249, 128, 209)
hslhsl(320, 91%, 74%)
oklchoklch(0.76 0.174 341.4)
Closest name: Bubblegum Beam (#f887c7)Relative luminance 0.4018

Colors that go with #f980d1

Emerald Green, Charcoal and Light Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#80f9a9

#e580f9 · #f98094

#d1f980 · #80d1f9

Split-complementary

Open in tool →

#94f980 · #80f9e5

#f9e580 · #80f9a9 · #8094f9

Contrast

#f980d1 as textRatioAAAA largeAAAFix
Aaon white
2.32:1failfailfail
  • AA: use #db0a96 as the text (4.67:1)
  • AAA: use #aa0874 as the text (7.01:1)
  • AA: or shift the background to #3d3d3d (4.67:1)
  • AAA: or shift the background to #1f1f1f (7.09:1)
Aaon black
9.04:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f980d1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f980d1 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f980d1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f980d1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f980d1-c19fb2-72cb62-2d1f23-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md