Color

#f980bd

#f980bd
hex#f980bd
rgbrgb(249, 128, 189)
hslhsl(330, 91%, 74%)
oklchoklch(0.753 0.162 350.2)
Closest name: Bubblegum Beam (#f887c7)Relative luminance 0.3925

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#80f9bd

#f980f9 · #f98080

#bdf980 · #80bdf9

Split-complementary

Open in tool →

#80f980 · #80f9f9

#f9f980 · #80f9bd · #8080f9

Contrast

#f980bd as textRatioAAAA largeAAAFix
Aaon white
2.37:1failfailfail
  • AA: use #e50b78 as the text (4.52:1)
  • AAA: use #aa0859 as the text (7.27:1)
  • AA: or shift the background to #3d3d3d (4.58:1)
  • AAA: or shift the background to #1c1c1c (7.18:1)
Aaon black
8.85:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f980bd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#f980bd reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f980bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f980bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f980bd-c49cab-62cb64-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md