Color

#f97bdc

#f97bdc
hex#f97bdc
rgbrgb(249, 123, 220)
hslhsl(314, 91%, 73%)
oklchoklch(0.758 0.19 336.8)
Closest name: Avant-Garde Pink (#ff77ee)Relative luminance 0.3947

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7bf999

#d77bf9 · #f97b9d

#dcf97b · #7bdcf9

Split-complementary

Open in tool →

#9df97b · #7bf9d7

#f9d77b · #7bf999 · #7b9df9

Contrast

#f97bdc as textRatioAAAA largeAAAFix
Aaon white
2.36:1failfailfail
  • AA: use #db0aaa as the text (4.53:1)
  • AAA: use #a60881 as the text (7.06:1)
  • AA: or shift the background to #3d3d3d (4.6:1)
  • AAA: or shift the background to #1c1c1c (7.22:1)
Aaon black
8.89:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f97bdc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f97bdc reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f97bdc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f97bdc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f97bdc-c19fb5-7ccb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md