Color

#d77bf9

#d77bf9
hex#d77bf9
rgbrgb(215, 123, 249)
hslhsl(284, 91%, 73%)
oklchoklch(0.731 0.196 316.2)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3545

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9df97b

#997bf9 · #f97bdc

#f9d77b · #7bf9d7

Split-complementary

Open in tool →

#dcf97b · #7bf999

#f9997b · #9df97b · #7bdcf9

Contrast

#d77bf9 as textRatioAAAA largeAAAFix
Aaon white
2.6:1failfailfail
  • AA: use #bc1ff4 as the text (4.53:1)
  • AAA: use #8e09be as the text (7.16:1)
  • AA: or shift the background to #383838 (4.52:1)
  • AAA: or shift the background to #141414 (7.1:1)
Aaon black
8.09:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d77bf9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d77bf9 reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d77bf9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d77bf9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d77bf9-bc9fc1-b1cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md