Color
#f7978d
#f7978drgb(247, 151, 141)hsl(6, 87%, 76%)oklch(0.773 0.117 26.5)Colors that go with #f7978d
Charcoal, Dark Turquoise and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #f7978d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Dark Turquoise #00ced1
complementaryshippedDark Turquoise sits directly opposite #f7978d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped6 real palettes, including Forest Floor and Bramble put Champagne beside #f7978d, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #f7978d: 4 real palettes, including Bramble and Desert Road, as the supporting colour.
Cornflower Blue #6495ed
triadicshippedCornflower Blue completes a triad with #f7978d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Crimson #dc143c
shippedCrimson is paired with #f7978d in 6 real palettes, including Casper Sleep's brand system and Target : Expect More. Pay Less.'s brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #f7978d: 5 real palettes, including Target : Expect More. Pay Less.'s brand system and Postman's brand system, as the accent.
Eggplant #614051
shippedEggplant shows up next to #f7978d in 5 real palettes, including Golden Hour and Blush, as the accent.
Real palettes that use #f7978d
Tints & shades
Harmonies
Contrast
| #f7978d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.15:1 | fail | fail | fail | |
Aaon black | 9.77:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f7978d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#f7978d reads as warm, vivid, light. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #f7978d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/f7978d-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md