Color
#f4977b
#f4977brgb(244, 151, 123)hsl(14, 85%, 72%)oklch(0.766 0.119 37.5)Colors that go with #f4977b
Charcoal, Deep Sky Blue and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #f4977b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Deep Sky Blue #00bfff
complementaryshippedDeep Sky Blue sits directly opposite #f4977b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #f4977b: 4 real palettes, including Paper & Pine and Alpine, as the supporting colour.
Champagne #f7e7ce
shipped6 real palettes, including Forest Floor and Bramble put Champagne beside #f4977b, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #f4977b: 5 real palettes, including Bramble and Desert Road, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #f4977b in 6 real palettes, including Casper Sleep's brand system and Retro Pop, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #f4977b: 9 real palettes, including Target : Expect More. Pay Less.'s brand system and Amazon's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #f4977b: 6 real palettes, including Spline's brand system and Playground, as the lead colour.
Real palettes that use #f4977b
Tints & shades
Harmonies
Contrast
| #f4977b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.2:1 | fail | fail | fail | |
Aaon black | 9.56:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f4977b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#f4977b reads as warm, vivid, light. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #f4977b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/f4977b-c4aa9c-62cbb1-2d291f-f1e9eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md