Color

#f48b01

#f48b01
hex#f48b01
rgbrgb(244, 139, 1)
hslhsl(34, 99%, 48%)
oklchoklch(0.735 0.171 60.8)
Closest name: Atomic Orange (#f88605)Relative luminance 0.377

Colors that go with #f48b01

Charcoal, Cornflower Blue and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#016af4

#f41101 · #e3f401

#01f48b · #8b01f4

Split-complementary

Open in tool →

#01e3f4 · #1101f4

#01f411 · #016af4 · #f401e3

Contrast

#f48b01 as textRatioAAAA largeAAAFix
Aaon white
2.46:1failfailfail
  • AA: use #ad6201 as the text (4.64:1)
  • AAA: use #844b01 as the text (7.03:1)
  • AA: or shift the background to #3b3b3b (4.56:1)
  • AAA: or shift the background to #1a1a1a (7.08:1)
Aaon black
8.54:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f48b01 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#f48b01 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f48b01
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f48b01 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f48b01-c4b79c-62c2cb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md