Beach Hut
Open in tool →Sea blue with sun-bleached yellow and a coral — striped-canvas summer, softened so it works on a screen.
Color
#f38c8d
#f38c8d
hex
#f38c8drgb
rgb(243, 140, 141)hsl
hsl(359, 81%, 75%)oklch
oklch(0.75 0.125 19.9)Closest name: lightcoral (#f08080)Relative luminance 0.3973
Colors that go with #f38c8d
Charcoal, Dark Turquoise and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #f38c8d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Dark Turquoise #00ced1
complementaryshippedDark Turquoise sits directly opposite #f38c8d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #f38c8d in 4 real palettes, including Beach Hut and Ahrefs's brand system, as the supporting colour.
Burlywood #deb887
shippedBurlywood is paired with #f38c8d in 4 real palettes, including Polaroid and Chalkboard, as the accent.
Champagne #f7e7ce
shipped5 real palettes, including Forest Floor and Bramble put Champagne beside #f38c8d, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #f38c8d: 4 real palettes, including Bramble and Bakery, as the supporting colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #f38c8d: 4 real palettes, including Terminal and Webflow's brand system, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #f38c8d in 5 real palettes, including Target : Expect More. Pay Less.'s brand system and Casper Sleep's brand system, as the lead colour.
Real palettes that use #f38c8d
Tints & shades
Harmonies
Contrast
| #f38c8d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.35:1 | fail | fail | fail | |
Aaon black | 8.95:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f38c8d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#f38c8d reads as warm, vivid, light. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #f38c8d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #f38c8d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/f38c8d-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md