Color

#f01997

#f01997
hex#f01997
rgbrgb(240, 25, 151)
hslhsl(325, 88%, 52%)
oklchoklch(0.632 0.252 352.9)
Closest name: Fanatic Fuchsia (#ee1199)Relative luminance 0.2145

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#19f073

#de19f0 · #f0192b

#97f019 · #1997f0

Split-complementary

Open in tool →

#2bf019 · #19f0de

#f0de19 · #19f073 · #192bf0

Contrast

#f01997 as textRatioAAAA largeAAAFix
Aaon white
3.97:1failpassfail
  • AA: use #e10e89 as the text (4.54:1)
  • AAA: use #a80b66 as the text (7.23:1)
  • AA: or shift the background to #171717 (4.52:1)
Aaon black
5.29:1passpassfail
  • AAA: use #f55cb5 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f01997 as the background.

Brands using this color

Fonts for this mood

#f01997 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f01997
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f01997 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f01997-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md