Color

#ef769a

#ef769a
hex#ef769a
rgbrgb(239, 118, 154)
hslhsl(342, 79%, 70%)
oklchoklch(0.715 0.153 2.9)
Closest name: Embarrassed (#ee7799)Relative luminance 0.3364

Colors that go with #ef769a

Charcoal, Light Sea Green and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#76efcb

#ef76d7 · #ef8e76

#9aef76 · #769aef

Split-complementary

Open in tool →

#76ef8e · #76d7ef

#d7ef76 · #76efcb · #8e76ef

Contrast

#ef769a as textRatioAAAA largeAAAFix
Aaon white
2.72:1failfailfail
  • AA: use #e41b57 as the text (4.57:1)
  • AAA: use #ad1442 as the text (7.11:1)
  • AA: or shift the background to #333333 (4.65:1)
  • AAA: or shift the background to #0f0f0f (7.05:1)
Aaon black
7.73:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef769a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef769a reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef769a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef769a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef769a-c49ca3-62cb79-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md