Color

#ef61ad

#ef61ad
hex#ef61ad
rgbrgb(239, 97, 173)
hslhsl(328, 82%, 66%)
oklchoklch(0.694 0.191 350)
Closest name: hotpink (#ff69b4)Relative luminance 0.2992

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#61efa4

#eb61ef · #ef6166

#adef61 · #61adef

Split-complementary

Open in tool →

#66ef61 · #61efeb

#efeb61 · #61efa4 · #6166ef

Contrast

#ef61ad as textRatioAAAA largeAAAFix
Aaon white
3.01:1failpassfail
  • AA: use #df1681 as the text (4.6:1)
  • AAA: use #a71161 as the text (7.25:1)
  • AA: or shift the background to #2e2e2e (4.52:1)
Aaon black
6.98:1passpassfail
  • AAA: use #f066af as the text (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef61ad as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef61ad reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef61ad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef61ad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef61ad-c19fad-64cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md