Launch Orange
Open in tool →Orange is the rarest SaaS primary, which is exactly why it stands out on a pricing page; cyan keeps it from feeling like a hardware store.
Color
#ef5e2a
#ef5e2a
hex
#ef5e2argb
rgb(239, 94, 42)hsl
hsl(16, 86%, 55%)oklch
oklch(0.663 0.19 38.6)Closest name: Basketball (#ee6730)Relative luminance 0.2652
Colors that go with #ef5e2a
Cadet Blue, Charcoal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Cadet Blue #5f9ea0
complementaryshippedCadet Blue sits directly opposite #ef5e2a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #ef5e2a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Burlywood #deb887
shippedBurlywood is paired with #ef5e2a in 4 real palettes, including Kiln and Chalkboard, as the accent — a combination designers have actually shipped, not a computed rotation.
Gold #ffd700
shippedGold is paired with #ef5e2a in 6 real palettes, including Night Market and Streetwear, as the accent — a combination designers have actually shipped, not a computed rotation.
Mustard Yellow #ffdb58
shippedMustard Yellow is paired with #ef5e2a in 5 real palettes, including Fresh Juice and Crayon Box, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Sage Green #9caf88
shippedSage Green is paired with #ef5e2a in 5 real palettes, including Resort and Homestead, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Slate Gray #708090
shippedSlate Gray is paired with #ef5e2a in 6 real palettes, including Clinic and Newsprint, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #ef5e2a
Tints & shades
Harmonies
Contrast
| #ef5e2a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.33:1 | fail | pass | fail | |
Aaon black | 6.3:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef5e2a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#ef5e2a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #ef5e2a
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #ef5e2a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/ef5e2a-c4ab9c-62cbb4-2d291f-f1e9eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md